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Practical guides on WhatsApp, SMS, RCS and business messaging compliance in India — written for the people actually setting these channels up.
DLT Header Registration on Jio, Airtel, Vi and BSNL: Step by Step
You don't register your SMS header four times. Register your business once on any one operator's DLT portal, then register headers and templates against that Entity ID. Here is the process and the rules headers must follow.
WhatsApp Business API Pricing in India (2026): Per-Message Rates Explained
Meta charges per delivered template message, at a rate set by category. In India that means about ₹0.86 for marketing and ₹0.115 for utility and authentication, while replies inside the 24-hour customer service window are free.
RCS vs SMS Cost in India: Which Is Cheaper for Businesses?
At Messagify's published rates, an SMS and an RCS message cost about the same. Which works out cheaper depends on how long your messages are, how much of your audience can actually receive RCS, and what each message needs to achieve.
How to Get the WhatsApp Green Tick (Official Business Account)
The WhatsApp "green tick" is now a blue checkmark that Meta gives to Official Business Accounts. You request it in WhatsApp Manager once your business is verified, your number has two-step verification and an approved display name, and you have been on the platform for 30 days.
WhatsApp Template Rejected? Common Reasons and How to Fix Them
Most WhatsApp template rejections come down to a handful of fixable issues: badly formatted variables, too little text around them, content that breaks Meta's policies, or a duplicate of an existing template.
What Is RCS Business Messaging? A Guide for Indian Businesses
RCS Business Messaging lets a verified business send branded messages, with its logo, images and tap-to-reply buttons, straight into your phone's default messaging app. Here's what it is, what it looks like, who can receive it in India and what it costs.
DLT Registration for SMS in India: A Step-by-Step Guide
TRAI's DLT framework is mandatory for any business sending SMS in India. Here's what gets registered, in what order, and why messages get blocked without it.
WhatsApp Business API vs. WhatsApp Business App: What's the Difference?
One is a free app for a single phone. The other is infrastructure for sending at scale through a verified business account. Here's how to tell which one you actually need.
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