1. Business and number readiness
Confirm the legal business details, website, display name and the phone number you intend to register. An existing number may require a migration plan before it can be used on the platform.
WhatsApp Business API
WhatsApp Business API
Provider for India
Send approved templates, manage two-way conversations and automate customer journeys through the WhatsApp Business Platform — with onboarding and integration support from Messagify.
What Is WhatsApp Business API?
The WhatsApp Business API is Meta's platform for businesses to send and receive WhatsApp messages at scale — beyond what the free WhatsApp Business App supports. It's built for companies that need template-based broadcasts, automated conversations, multi-agent inboxes and system integrations, not a single phone handling chats manually.
Messagify supports the onboarding workflow, including business and number setup and template submission, then provides a shared inbox, chatbot builder and API layer so teams can automate and respond from one place. Approval decisions and account status remain subject to Meta's requirements.
Key Features
✅
Business Onboarding
Guided business, number and display-name setup, subject to Meta's verification and approval requirements.
🖼️
Rich Media & Buttons
Images, documents, location, and interactive quick-reply / CTA buttons in every conversation.
📢
Template Broadcasts
Send approved marketing, utility and authentication templates to your entire customer base.
💬
Two-Way Conversations
A shared team inbox for real customer replies — not just one-way blasts.
🤖
AI Chatbot Integration
Automate FAQs, lead qualification and appointment booking with zero human handoff. See our AI Chatbot Builder.
🔌
REST API & Webhooks
Integrate WhatsApp messaging into your existing CRM, ERP or POS system.
Who Uses WhatsApp Business API
Banking & Finance — transaction alerts, loan onboarding
Healthcare — appointment reminders, prescription alerts
E-Commerce & Retail — order updates, cart recovery
Education — admissions, fee reminders, parent updates
Real Estate — lead nurturing, site visit scheduling
Hospitality — booking confirmations, guest communication
How Pricing Works
WhatsApp pricing varies by message category, destination and applicable volume tier. Messagify publishes its current starting rates on the pricing page so you can evaluate platform and message costs separately.
See full pricing →WhatsApp Business API Setup in India
A production rollout has two tracks: account onboarding and technical integration. Planning both together prevents a finished integration from waiting on business, number, display-name or template review.
2. Template preparation
Prepare marketing, utility and authentication templates around real customer journeys. Each submitted template is reviewed under Meta's category and content rules.
3. API and webhook integration
Connect your CRM, ERP, booking system or application to send messages and receive inbound messages and status events. Messagify provides guided access while the full public API reference is being completed.
4. Test, launch and monitor
Test template variables, opt-in records, failure handling and webhook processing before launch, then monitor message status and customer replies from the console.
Engineering team? Review the current Messagify developer resources or contact us for credentials and channel-specific integration guidance.
Templates, Service Conversations and Opt-In
Marketing templates
Use approved templates for promotions, launches and re-engagement. Send only to recipients who have provided an appropriate opt-in and make opt-out handling part of the workflow.
Utility and authentication
Use the appropriate template category for order updates, appointments, account notices and one-time passcodes. Category assignment and approval are controlled by Meta.
Customer-service messaging
Route inbound replies into a shared inbox or automation flow, retain conversation context and hand off to a human when the request needs judgment or support access.
Consent records
Capture where and when a customer agreed to receive WhatsApp messages, state what they will receive, and provide a clear way to stop future messages.
Automation, Lead Qualification and Appointments
WhatsApp can act as the conversation layer for lead capture rather than a standalone broadcast channel. A flow can ask qualifying questions, save answers to the CRM, offer available appointment slots and route qualified or exceptional cases to a teammate. Explore WhatsApp lead qualification and appointment automation.
Qualify
Ask structured questions about need, location, budget or service type and record the answers against the contact.
Book
Present relevant availability, capture the selected slot and trigger confirmation and reminder workflows.
Sync
Pass captured fields and conversation context into the built-in CRM or a connected business system.
Hand off
Escalate the conversation to a human inbox when a rule, confidence threshold or customer request requires it.
WhatsApp Business App vs Business API
Business App
Best suited to smaller teams handling conversations manually from a phone and linked devices, with limited system integration.
Business API
Designed for shared team access, approved outbound templates, system-triggered messages, webhooks, CRM integration and chatbot workflows.
See the full WhatsApp Business App versus API comparison before choosing an onboarding path.
Frequently Asked Questions
Pricing depends on the message category, destination and applicable volume tier. Messagify's pricing page shows current starting rates; contact the team for a quote based on your expected category mix and monthly volume.
Related Channels
Ready to Go Live on WhatsApp?
Talk to our team for a live demo of WhatsApp Business API, tailored to your industry and use case.