1. Business and number readiness
Confirm the legal business details, website, display name and the phone number you intend to register. An existing number may require a migration plan before it can be used on the platform.
WhatsApp Business API
WhatsApp Business API
Provider for India
Send approved templates, manage two-way conversations and automate customer journeys through the WhatsApp Business Platform — with onboarding and integration support from Messagify.
What Is WhatsApp Business API?
The WhatsApp Business API is Meta's platform for businesses to send and receive WhatsApp messages at scale — beyond what the free WhatsApp Business App supports. It's built for companies that need template-based broadcasts, automated conversations, multi-agent inboxes and system integrations, not a single phone handling chats manually.
Messagify supports the onboarding workflow, including business and number setup and template submission, then provides a shared inbox, chatbot builder and API layer so teams can automate and respond from one place. Approval decisions and account status remain subject to Meta's requirements.
Key Features
✅
Business Onboarding
Guided business, number and display-name setup, subject to Meta's verification and approval requirements.
🖼️
Rich Media & Buttons
Images, documents, location, and interactive quick-reply / CTA buttons in every conversation.
📢
Template Broadcasts
Send approved marketing, utility and authentication templates to your entire customer base.
💬
Two-Way Conversations
A shared team inbox for real customer replies — not just one-way blasts.
🤖
Chatbot Integration
Automate FAQs, lead qualification and appointment booking, with handoff to your team when needed. See our WhatsApp chatbot builder.
🔌
REST API & Webhooks
Integrate WhatsApp messaging into your existing CRM, ERP or POS system.
WhatsApp Business API Pricing in India
You pay per message, by category. These are Messagify's published starting rates per message to Indian numbers. They include Meta's own per-message charge, and GST is added at invoicing. No setup fee, no minimum commitment; final rates depend on your category mix and monthly volume.
See full pricing →WhatsApp Marketing
Promotions, offers, re-engagement
₹0.95
from, per message
WhatsApp Utility & Authentication
Order updates, reminders, OTPs
₹0.14
from, per message
WhatsApp Service
Replies to customer messages, charged per message
₹0.14
from, per message
Meta sets its own per-message rate for each template category and changes it periodically. For Meta's current India rates, free customer-service windows and volume tiers, read WhatsApp API pricing in India.
WhatsApp Business API Setup in India
A production rollout has two tracks: account onboarding and technical integration. WhatsApp number provisioning and Meta business verification typically complete within a few working days. Planning both tracks together stops a finished integration from sitting idle while business, number, display-name or template review is still pending.
2. Template preparation
Prepare marketing, utility and authentication templates around real customer journeys. Each submitted template is reviewed under Meta's category and content rules.
3. API and webhook integration
Connect your CRM, ERP, booking system or application to send messages and receive inbound messages and status events. Messagify provides guided access while the full public API reference is being completed.
4. Test, launch and monitor
Test template variables, opt-in records, failure handling and webhook processing before launch, then monitor message status and customer replies from the console.
Engineering team? Review the current Messagify developer resources or contact us for credentials and channel-specific integration guidance.
WhatsApp API Integration: REST API and Webhooks
WhatsApp is one channel on the Messagify Communication APIs, so the same authentication, webhooks and delivery reports also cover SMS, RCS, Email and Voice if you add them later.
Authenticate
Send your API key in the apikey header on every request to https://whatsappapi.messagify.in. Keep keys on your server, never in a browser or mobile app.
Send template messages
Trigger approved marketing, utility or authentication templates from your CRM, ERP, POS or application, passing the variables each template expects. Templates and media can be created and managed through the same API.
Receive webhooks
Register a webhook URL per WhatsApp number, with your own custom headers so your endpoint can verify each callback. Inbound messages, delivery and read-status events are pushed to it in real time.
Track every message
Store the message ID returned on send to match each delivery and read event, and search every message in the console's delivery log.
See the WhatsApp API docs for endpoints, sample requests and webhook setup, or contact us for an API key and the Postman collection.
WhatsApp Business API Use Cases by Industry
Beauty & salon
Booking confirmations, reminders and win-back offers for lapsed clients. See WhatsApp integration and marketing for salons.
Real estate
Instant replies to new enquiries, lead qualification and site-visit scheduling. See real estate lead follow-up automation.
Healthcare
Appointment reminders, prescription alerts and follow-ups for clinics and hospitals.
Banking & finance
Transaction alerts, OTPs on authentication templates and loan onboarding for banks, NBFCs and fintechs.
Retail & e-commerce
Order and delivery updates, COD confirmation and cart recovery for retail brands.
Education
Admission enquiries, fee reminders and parent updates for schools and institutes.
Templates, Service Conversations and Opt-In
Marketing templates
Use approved templates for promotions, launches and re-engagement. Send only to recipients who have provided an appropriate opt-in and make opt-out handling part of the workflow.
Utility and authentication
Use the appropriate template category for order updates, appointments, account notices and one-time passcodes. Category assignment and approval are controlled by Meta.
Customer-service messaging
Route inbound replies into a shared inbox or automation flow, retain conversation context and hand off to a human when the request needs judgment or support access.
Consent records
Capture where and when a customer agreed to receive WhatsApp messages, state what they will receive, and provide a clear way to stop future messages.
Automation, Lead Qualification and Appointments
WhatsApp can act as the conversation layer for lead capture rather than a standalone broadcast channel. A flow can ask qualifying questions, save answers to the CRM, offer available appointment slots and route qualified or exceptional cases to a teammate. Explore WhatsApp lead qualification and appointment automation.
Qualify
Ask structured questions about need, location, budget or service type and record the answers against the contact.
Book
Present relevant availability, capture the selected slot and trigger confirmation and reminder workflows.
Sync
Pass captured fields and conversation context into the built-in CRM or a connected business system.
Hand off
Escalate the conversation to a human inbox when a rule, confidence threshold or customer request requires it.
WhatsApp Business App vs Business API
Business App
Best suited to smaller teams handling conversations manually from a phone and linked devices, with limited system integration.
Business API
Designed for shared team access, approved outbound templates, system-triggered messages, webhooks, CRM integration and chatbot workflows.
| WhatsApp Business App | WhatsApp Business API | |
|---|---|---|
| Built for | One person or a small team replying manually from a phone | Teams and business systems sending and receiving at volume |
| Team access | One phone plus a small number of linked devices | Shared inbox for many team members on one number |
| Automation and integration | No API access; can't connect to a CRM, helpdesk or chatbot | REST API, webhooks, CRM sync and chatbot flows |
| Messages outside the 24-hour window | Manual messages from the app | Pre-approved templates only |
| Cost | Free app | Charged per delivered template message by category, plus the provider's fee |
| Official Business Account badge | Not available | Can be requested once eligible; Meta decides |
See the full WhatsApp Business App versus API comparison before choosing an onboarding path.
Frequently Asked Questions
You pay per message, by category. Messagify's published starting rates are ₹0.95 per marketing message, ₹0.14 per utility or authentication message and ₹0.14 per service reply. These rates include Meta's own charge, and GST is added at invoicing. There is no setup fee and no minimum commitment, and committed volume is priced below the published rates.
WhatsApp number provisioning and Meta business verification typically complete within a few working days. Template approval runs alongside it: Meta says an approval decision can take up to 24 hours per template.
No. The communication APIs, including WhatsApp, are sold on their own with pay-as-you-go billing and no platform subscription. You still get a console for keys, logs, template management and delivery reports.
Each time a customer messages you, a 24-hour window opens in which you can reply with free-form messages. Outside that window you can only send pre-approved template messages.
No. Messagify can guide business, number, display-name and template onboarding, but verification and Official Business Account decisions are made by Meta under its current eligibility requirements.
Yes. Messagify's WhatsApp Business API includes REST APIs and webhooks so you can integrate with your existing CRM, ERP, or POS system, alongside the built-in CRM available on the Messagify platform.
Not necessarily. You can use a new number, or an existing one after it has been deleted from WhatsApp. Meta also lets eligible WhatsApp Business app users connect their app number to the API while keeping the app. We handle number registration and Meta verification for you.
Related Guides
Related Channels
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