Brand and agent setup
Prepare the agent name, logo, brand colours, contact details, privacy information and the intended conversational use case.
RCS Business Messaging
RCS Business Messaging
Provider for India
Build verified, branded customer journeys with rich cards, carousels and suggested actions through RCS-capable messaging apps, with capability checks and SMS fallback planning.
What Is RCS Business Messaging?
RCS (Rich Communication Services) extends carrier messaging beyond plain SMS. RCS Business Messaging lets approved business agents use verified branding, media, rich cards, carousels, suggested replies and delivery events in supported messaging apps.
Messagify supports RCS alongside WhatsApp Business API and SMS. Reachability depends on the recipient's device, messaging app, RCS status and carrier support, so a production journey should check capabilities and define an SMS fallback rather than assume universal delivery.
Key Features
✅
Verified Sender
Your brand name, logo and verification badge shown directly in the message thread.
🃏
Rich Cards & Carousels
Images, product carousels and structured layouts, not just plain text.
👆
Suggested Actions
Tappable quick-reply and call-to-action buttons built into the message.
📲
Native Messaging Surface
Delivered through supported messaging apps on RCS-capable devices without requiring your own branded app.
Consent & Opt-In
RCS Business Messaging requires recipient consent before sending. Messagify follows a documented opt-in process — see our RCS Opt-In page for the exact consent form and flow we use to enrol users.
How RCS Pricing Works
RCS is billed per message based on the applicable route and message type. Current published starting rates are shown on the pricing page; final pricing depends on use case and volume.
See full pricing →RCS Agent Onboarding and Verification
An RCS Business Messaging sender is an agent representing a brand. It must be configured, tested, verified and launched before production traffic can reach customers on supported carriers.
Verification
An authorized brand representative confirms the agent information and the right to operate it. Approval and launch remain subject to Google and carrier requirements.
Test devices
Validate content, rich-card layouts, suggestions, event handling and conversation paths on designated RCS-enabled test devices before launch.
Carrier launch
Launch availability varies by market and carrier. Confirm the target audience and supported route rather than claiming universal device coverage.
RCS API, Webhooks and Delivery Flow
Trigger
A booking, shipment, account event or campaign workflow initiates a message through your connected application.
Capability check
Check whether the recipient can receive RCS and tailor the interaction to the features reported for that device.
Message and response
Exchange JSON requests and events through the RCS API and webhook flow, including replies and suggested-action events.
Receipts and fallback
Process delivery events and use a controlled fallback such as SMS when RCS is unavailable, avoiding duplicate delivery.
For the underlying concepts and compatibility limitations, read what RCS Business Messaging is and how it works.
RCS, SMS or WhatsApp?
Choose RCS
When verified branding, native rich media and guided actions matter and the audience can be confirmed as RCS reachable.
Choose SMS
When broad reach and concise text delivery matter more than rich interaction, or as the fallback for an RCS journey.
Choose WhatsApp
When customers already use WhatsApp and you need its template, service-conversation, inbox and automation ecosystem.
Use an orchestrated mix
Select channels using consent, reachability, urgency, cost and customer preference instead of treating one channel as a universal replacement.
RCS Business Messaging Use Cases
Commerce
Product cards, order updates, delivery actions and guided post-purchase support.
Appointments
Confirmation, rescheduling and reminder journeys using suggested replies and calendar actions.
Financial services
Branded account notifications and guided service interactions designed around the applicable compliance requirements.
Customer support
Structured self-service flows with rich information and a route to assisted support where available.
Frequently Asked Questions
RCS (Rich Communication Services) extends carrier messaging beyond SMS. RCS Business Messaging supports verified sender branding, rich media, cards and suggested-reply buttons in supported messaging apps on RCS-capable devices.
Related Channels
Bring RCS to Your Business
Talk to our team about launching RCS Business Messaging alongside your existing channels.